Shattered / primary / controlled
01
THE IDEA
Different is a method.
Not decoration.
Better does not always come from following the same blueprint.
Built Different Technology exists for products, systems and ideas that take another route because the problem deserves one. The identity holds the same tension: engineered enough to be trusted, disrupted enough to be recognised.
- 01 / FOUNDATION
- Precise. Capable. Built to work.
- 02 / INTERRUPTION
- Question the inherited route.
- 03 / OUTCOME
- Difference with a reason.
02
THE MARK
One identity.
One unmistakable state.
The controlled fracture is the identity, not an optional effect. The wordmark uses a directional horizontal break; the compact BDT badge uses a distinct vertical structural break so each remains recognisable at its intended scale.
Shattered / expressive / high impact
Vertical-break badge / utility / mono
Vertical-break badge / signal / expressive
VISIBLE HEIGHT
Size the mark you can see.
Measure the visible artwork, not the transparent export canvas. The clear pixels around a master asset are not part of its displayed height.
- WORDMARK
- 100 px minimum Use at 100–1600 px in brand-led headers, covers and feature moments.
- BADGE
- 50 px minimum Use at 50-1000 px in navigation, product bars and other compact placements.
SWITCH RULE If a placement cannot give the wordmark at least 64 px of visible height, use the badge. Never shrink the wordmark until its name becomes texture.
03
THE STAMP
The quiet sign-off.
Built Different products carry this compact maker's mark beside their copyright information. It identifies the parent company without competing with the product, and always links back to BuiltDifferent.tech in a new tab.
- PLACEMENT
- At the quiet end of a footer, beside copyright or product ownership information.
- BEHAVIOUR
- Link the complete stamp to BuiltDifferent.tech and open it in a new tab.
- ROLE
- A quiet parent-company signature, never the product's primary call to action.
04
ASSET STUDIO
Build the version you need.
Every export is rendered in your browser from the approved master artwork. Choose a mark, colour and output format, then capture a production-ready shattered PNG.
BDT_WORDMARK_SHATTERED_WHITE_BLACK
2400 × 1200 PNG
05
QUICK EXPORTS
The core pack.
Approved starting points for documents, products, social profiles and high-impact brand moments, including white, purple, cyan and black transparent variants of both core marks.
Primary shattered
WHITE / BUILT BLACK
Purple shattered
PURPLE / TRANSPARENT
Monochrome shattered
BLACK / WHITE
Primary badge
WHITE / BUILT PURPLE
Signal badge
CYAN / BUILT BLACK
Utility badge
BLACK / TRANSPARENT
06
COLOUR
Purple identifies.
Cyan activates.
Accent colour is valuable because it is controlled. A typical composition is mostly dark foundation, then neutral content, Built Purple, and finally a small signal of cyan.
07
TYPE + VOICE
Say it plainly.
Document it precisely.
MICROSOFT SANS SERIF / PRIMARY
BUILD
DIFFERENT.
Short statements. Strong weight. Compact spacing. Confidence backed by evidence.
GEIST MONO / TECHNICAL
BDT | PROJECT 004
STATUS: BUILDING
TYPE: INTERNAL EXPERIMENT
BUILD: 01.4
Use metadata to document real information, never to manufacture technical theatre.
08
USE
Controlled disruption.
Break with intent.
Use one coherent fracture direction. The mark should still read instantly and feel engineered.
Protect the silhouette.
Keep clear space around every state. The disruption happens inside the system, not through crowding.
Turn it into debris.
Avoid random shards, glass effects, glows and visual noise. Shattering is a route change, not destruction.
Make accents compete.
Purple owns the identity. Cyan signals activity. They should not carry equal visual weight.
BUILT DIFFERENT TECHNOLOGY
Building technology
differently.